The Instagram has a generic site structure to any other account so the most important details are what is included within the content to differentiate itself from any other account. Missguided have used the profile picture to display the brands logo and underneath a brief welcome message to the profile. When looking at the imagery, it is the choice of the individual person to either view in a three column grid format or a news feed scroll. You are able to immediately access photos that missguided have been tagged in and view the number of followers they have.
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When
referring to the Missguided website, the search bar
is placed at the top left hand corner of the page however some may argue it
should be below the Missguided title for a clear and accessible option. ‘If the
customer can easily find the information they want through clicking on menu
options and graphics, they will feel in control and this be an enjoyable
experience’ (Chaffey, 2012). There are drop down columns for the following: New
In, Clothing categories, Dresses, Shoes, Accessories, and Sale then individual
titles that link you to the Party Shop, the blog and Nicole for Missguided collaboration.
Products that are categorised have an increased chance of purchase as it
navigates the customer to find the item they are after.
The viewer has a choice to look through the
multiple photographs available of each angle of the outfit and a zoom in option
to inspect details or materials. The filter options on the left hand side of
each page refine the products by colours, price, sizes and the stock
availability.
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