Friday, 12 December 2014

Conclusion



In conclusion, the promotional tactics used within the Instagram and website are successful hence being able to open up to different global markets. The celebrity collaboration with Nicole Scherzinger has had a positive effect in the sense of creating an interactive and innovative design that users are able to experience to then enhance sales.  The Instagram has a fluctuating following with a successful content that keeps consumers engaged on a daily basis and a globally interacted website which integrates across many digital platforms. It is undoubted that Missguided know their niche in the market however there could be some improvements to the interactivity of the promotion of products by taking inspiration from competitors Asos and Topshop for utilizing customer sizes requirements to create ranges or customising technology to enhance the customer experience. 



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