Missguided Comparative Analysis

Within this comparative analysis, it will explore Missguided’s practice in digital communications across two channels and how they co-inside one another.  It will include the channels in relation to the creative / aesthetic design side and the business side. Also, how the channels reflect the brand and if they contribute to the brands success or areas that could perhaps be improved. This analyse will explore the brands online presence and their ability to disseminate the promotional tactics employed by the fashion organisation. 

 

Missguided was founded by Nitin Passi in the height of recession of 2008 and was launched into a value- focused online retail store.  Six years after launch, Missguided has grown into an $80 million dollar business, expanding beyond the UK boarder, first to the United States, with future plans for France, Germany and Sweden whilst also shipping to 160 countries. They deliver key catwalk looks and celebrity inspired women’s fashion.  

Source: http://www.dry.uk.com/assets-uploaded/images/700x375/Missguided-Main.jpg