Brand Strategy

The strategic vision of Missguided is defined through all communications and platforms, delivering a cohesive and differentiated brand image. Missguided ‘offer the most on trend product at the correct price point and listen and tailor their strategy to the customers’ needs.’ (Manchester Fashion Network) The key strategy of strategic discounts whilst maintaining a healthy margin have meant the brand have been able to capitalise on what has been there most successful year. The aim is to stay on top of the latest trends in order to provide the best fashion the world has to over and stay ahead of competition to secure a position at the forefront of women’s online clothing. 

Source: http://static.missguided.co.uk/media/upload/HOMEPAGE/DECEMBER/11TH/SALE/SALE_CATEGORY_US-AUS.gif

Unlike many other retailers, Missguided offer more than just clothes, they like to give helpful and handy tips or advice in the right direction within the website and on their blog.  As the e-retailer has developed, they have followed the culture of the consumer whilst being perceptible to celebrity’s for style inspiration.  They measure success through their share of online traffic, the number of followers on social media sites and sales, creating a consistent customer experience. Also, by investing in mobile and digital innovation and services to enable a faster and ever more desirable destination for 16-30 year old. 

Source: http://blog.missguided.co.uk/