AIDA & Effectiveness

In terms of the AIDA model, Missguided use Instagram and the website homepage to provide compelling images in relation to their latest campaigns, to grab the attention of its target audience whilst keeping their content relevant and consistent. They keep the consumers interested by posting daily discounts and competitions however this is only affective with the Instagram because of the endlessly updated newsfeed. The desire is reflected by the styling of the models and customers who have also shared images of their newest addictions. Fashion forward woman will always have the desire to buy into the newest trends especially at a competitive price that is provided by Missguided. As a final point of action, the Instagram will divert consumers on to the website but in consideration to which channel is more successful, the Instagram has more engaging content and strategies whereas the website is recognised as primarily the standard place of purchase. 

Source: http://www.pingmobile.com/blog/wp-content/uploads/2013/12/Screen-Shot-2013-12-10-at-7.08.03-PM.png