Content & Interactivity

Missguided’s Instagram account is filled with a rich content of product based imagery and the promotion of discounts as well as competitions that can only be entered through that specific channel. Instagrammers are able to compete by sharing a post, for example with the hashtag #WINBIGGIE offers the chance of winning 1 of 5 t-shirts. ‘By including the appropriate hashtags in your updates, you can effectively reach new people interested in your products.’ (Social Media Examiner, 2014) 

Also on this channel, consumers have been offered one-off incentives to buy products by a certain time for the outcome of winning a year’s supply of clothes. These competitions in particular divert traffic and transfer them into sales because it gains customer loyalty and offers something back because ‘companies need to focus on those idea customers who likely to become loyal rather than promiscuous, loss-making customers who grab incentives and run.’ (Chaffey, 2012) So far the hashtag #missguided, has a reported ‘120,045’ (WEBSTA) tags just for the brand name itself. 

Every day, Missguided provides customers with different discount codes and offers, however these are only beneficial to those who follow the Instagram account or other social media platforms. It’s a technique of keeping everyone who wishes to know, up to date and a persuasive reason to buy. Other imagery includes inspiration for new designs or current trends such as sequins for party wear. Bloggers wearing the products are also included within this stream of photographs with a high advantage for free advertisement. Some bloggers may have a following up into the millions who are interested and follow their direction of style, as if they were also celebrities. In result of this hopeful tactic, it should lead traffic onto the website to examine the product for themselves and most likely to end in a purchase.

Once onto the website, the content is completely different in comparison to the Instagram however the promotions advertised on Instagram are now available to transport you directly to the product by a click of a button. These promotions are displayed on the homepage. As Missguided is recognised to be a go to place of inexpensive and on trend party wear, the website has a page dedicated to the items related to the theme which reflects the brands unique selling point. It provides handy yet direct navigation which customers like. Nicole for missguided has hyperlinks to direct you straight to collection then to view the campaign and other activities for consumers to interact with. There you will find a video playing behind the text which sets the scene (away from the rest of the website) and the use of an innovative technique to grab the attention of others. 

Source: http://uk.missguided.co.uk/

The average visitor is engaged within the website for an average ‘7.22’ minutes and has a daily page views per visitor of ‘6.81’ (Alexa, 2014). Once viewing a product, a customer is able to read up on product price, size, information and care details as well as being offered other items ‘you may also like.’ Offering these items to help style the primary product gives opportunity for furthers purchases to be made. Another option that Missguided could provide on their website would be to let consumers see the outfit on a catwalk just like ASOS do as the intangible product would provide some sort of physical presence.