As
Missguided only have an online presence, they must aim to have well-executed
promotional tactics. The two channels that this analyse will focus on will be
the website and the brands Instagram account. The website is ranked globally at
‘12,391’ and at ‘342’ (Alexa.com) within the United Kingdom.
Between one-hundred- and-fifty to two hundred products are uploaded to the website weekly and have described themselves not as fast fashion but as rapid fashion along with competitors Zara and Inditex. The Instagram has a large following of 773k in comparison to online competitor Bohoo which has a following of 577k even though the company has a financial status of £560 million.
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| Source: http://www.alexa.com/siteinfo/missguided.co.uk |
Between one-hundred- and-fifty to two hundred products are uploaded to the website weekly and have described themselves not as fast fashion but as rapid fashion along with competitors Zara and Inditex. The Instagram has a large following of 773k in comparison to online competitor Bohoo which has a following of 577k even though the company has a financial status of £560 million.
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