Integration

Within the description of the Missguided Instagram, they have clearly linked the website so there is a clear integration between the two. By one click you are transferred to the home page however when there is a post relating to a specific product, it could be suggested to place the link in the comment bar for quick navigation rather than the customer trying to find the product itself.

On the homepage of the website however, there is no clear sign of social media links because they are placed at the bottom right hand corner of the page. Asos have also placed them beneath everything but centralised the icons which works more effectively. However by still having the links on the page shows that the brand knows its audience by being on a number of platforms.

 When viewing a product, someone has the option of sharing it across social media platforms with navigational hyperlinks/icons to transfer them onto the required site. This is a strategy that competitor Boohoo has also reciprocated.