Missguided
have a mobile optimised website that allows smartphone users to browse and
purchase products freely. The mobile site version is a simpler version how ever
could be improved as it can be quite hard to navigate around. The text and
product images are small and whilst there is no option to zoom in closer, there
is no sense of interactivity for the customer to experience.
In terms of the Instagram however, the mobile optimisation is translated already through the mobile application although accessing Instagram through an internet browser is also available but not as effective.
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