Look and Feel

On first impression, the appearance of the both channels imitate typical girly elements. To begin, the website is a fashion retailer for woman therefor the use of feminine associated colours such as pink and pastels shades represent this clearly. The brands identity is reflected within the website by bringing a sense of fun and excitement just like the thought of a night out. It has a professional design, using white between the products to create a minimalistic effect and encourages the customer towards the items that stand out the most. Even though this effect can’t be used for the Instagram, it still portrays the same elements of inspiring models that are able to pull off effortless day to night outfits. Both channels grab attention using compelling visual designs and images due to the GIFS on the website and up to fifteen second videos on the Instagram. 

Source: http://static.missguided.co.uk/media/upload/FEATURES/PARTY_LANDING/UK/dresses_2.gif

Lastly the type face used for most of the text is known as Futura which other brands such as Ted Baker also use. It’s a clear recognisable black font, placed on a white background yet some trends might have a variation of fonts in a handwritten style for a bold, eye catching result. Nicole Scherzinger’s collaboration with missguided however has a completely different look by creating an exclusive range using the colours red, black and white. The styling has been photographed on grey industrial backgrounds instead of the usual white backdrop. It’s a unique part of the brand however keeps within the party theme.

Source: http://www.missguided.co.uk/catalog/product/view/id/135429/s/nicole-x-cut-out-midi-skirt-white/category/1334/